ven.
01 — Ven Agency
Häcker
Website
Updates
A roadmap to improve performance, engagement, and organic search results.
Scroll
02 — The Problem
Users Are
Leaving
Critical homepage data showing where and why engagement breaks down.
03
03 — Data
Homepage Behaviour
Heatmap and scroll-depth data reveals the core issue: most visitors leave before they see anything meaningful.
53%
Mobile Bounce at Hero
60%
Desktop Drop-off to Fold
11%
Gallery Nav CTR
0.85%
Hero Section CTR
Gallery Nav
11.02%
of visitors click Gallery in the nav
Hero Section
0.85%
of visitors click the hero section
Gallery is the #1 destination across all pages, but users aren't finding it efficiently. The hero section drives almost no action.
04
04 — Gallery Data
Gallery Page Issues
Once users reach the gallery, there are four compounding problems that kill conversion.
🖼️
Image Drop-Off
Gallery engagement declines 67% from first to third image (1.44% to 0.48%). Users scan and leave without engaging.
🔍
Dead Filters
Kitchen filter gets just 0.96% of clicks. Every click reloads the entire page, killing browsing momentum.
📝
No SEO Content
Zero text on the gallery page means zero chance of ranking for relevant search queries. A major missed opportunity.
📲
Missing CTA
No conversion button on the highest-traffic destination page. Users have nowhere to go after browsing.
05 — Proposed Updates
What We
Suggest
Prioritised improvements across homepage, gallery, content, and navigation.
06
06 — Homepage
Homepage Fixes
01 — Dual CTA
High Impact
Problem
- Single "View Gallery" CTA limits conversions
- Nav CTA button blurry and hard to read
- No option for high-intent users ready to engage
Action
- Add "Book with the Showroom" button alongside View Gallery (sales team reaches out and creates calendar invite)
- Bold, larger nav CTA with contrasting border
- Increase button size 20-30%
02 — Fix Scroll Depth
Critical
Problem
- 53% of mobile users leave before the average fold
- "What We Offer" section only seen by 47% of visitors
Action
- Compress "What We Offer" into horizontal scrollable carousel on mobile
- Single row of cards reduces vertical scroll required
03 — FAQ + Blog Nav
SEO Win
Problem
- No FAQ section, missing question-based rankings
- Blog exists but isn't accessible from nav or footer
Action
- Add FAQ section with schema markup (eligible for featured snippets)
- Add Blog link to main nav menu and footer
07
07 — Gallery
Gallery Fixes
01 — Dynamic Filtering
Quick Win
Problem
- Filter clicks reload entire page
- Disrupts browsing, feels slow and outdated
Action
- Implement JavaScript/AJAX filtering
- No page reload, instant results
02 — Context + CTA
High Impact
Problem
- No introductory text, zero SEO value
- No conversion button on highest-traffic page
- Gallery images need product names, colours, and deeper context
Action
- Add short description above filters for SEO
- Add "Book with the Showroom" CTA button
- Add hover states to gallery images: product name, colour, and "View More" link
- Name all finishes (currently unnamed)
08
08 — Content
New Pages
01 — Finishes Page
SEO + UX
Problem
- No category breakdown by product range
- Concept 130 vs Systemat not differentiated
Action
- Category breakdown per product range with dropdown nav
- Sub-page for Häcker storage features: 61cm carcass, 8mm edges, smart tech
02 — Partners Page
SEO Backlinks
Problem
- Key partners (Cosentino etc.) not featured
- Missing high-authority backlink opportunity
Action
- Dedicated partners/materials page
- Bench top, faucet, handle partner listings
- Creates SEO backlinks + adds trust signals
08
08 — Content
What We
Need From
Häcker
To deliver these recommendations effectively, we'll need assets and content from your team:
📝
Testimonials
Client testimonials from Perth and Brisbane showrooms.
📸
Project Photography
Completed kitchens in landscape and portrait.
🔍
Product Features
Close-ups: drawers, storage, appliance integration.
🏪
Showroom Imagery
Interior/exterior photos from Perth and Brisbane.
🎬
Video Content
Product demos and customer stories for finishes pages.
🎨
Finish Names
Official finish names, codes, materials, and availability.
08
08 — Content
What We Have
(Will Adapt)
Existing assets and content we can repurpose or build upon:
🏆
USP Strips & Awards
Best Kitchen of the Year award and Moonee Ponds accolades.
🎬
Finishes Page Videos
Showcase content for product range pages.
❓
Expanded FAQ Content
FAQs with schema markup for search visibility.
08
08 — Content
Content To
Repurpose
Proven assets that we'll adapt for new sections:
🎬
Finishes Page Videos
Short-form product showcases for category pages.
🎞️
WA Cigar Lounge Project
Full case study for hero showcase or spotlight.
09
09 — Contact & SEO
Contact Page &
SEO Strategy
01 — Contact Form Improvements
Quick Win
Problem
- Contact form lacks context for user location
- No way to direct leads to nearest showroom
Action
- Add nearest store dropdown to contact form
- Routes leads to appropriate showroom team
- Improves follow-up personalization
02 — Thank You Page
High Impact
Problem
- No next-step guidance for new leads
- Missed opportunity to reinforce "How It Works"
Action
- Display "How It Works" steps on thank you page
- Show showroom maps and locations (NO PDF download)
- Set expectations for follow-up contact
03 — Product Range Focus
Strategy
Problem
- Copy emphasizes kitchen "shapes" instead of product innovation
- Misses opportunity to highlight product range diversity
Action
- Reframe SEO content to highlight product range (Concept 130, Systemat, etc.)
- Remove kitchen shape framing from all recommendations
- Focus on Häcker's distinct features: storage, finishes, smart integration
10 — Investment
The Work
& Cost
Two scopes of work, prioritised for maximum impact.
11
11 — Investment
Scope of Work
Everything below is delivered as a single engagement — no phases, no sequencing.
| Scope | Description | Est. Hours |
|---|---|---|
| Hero Section | Dual CTA, bolder nav button | 2 hrs |
| Homepage Layout | Mobile carousel for "What We Offer" | 1.5 hrs |
| FAQ Section | FAQ with schema markup | 2 hrs |
| Blog Navigation | Blog in nav and footer | 0.5 hrs |
| Gallery Filters | AJAX filtering, no page reload | 2 hrs |
| Gallery CTA | CTA button and intro text | 1 hr |
| Finishes Rebuild | Concept 130 vs Systemat breakdown | 4 hrs |
| Range Sub-Pages | Pages per range, dropdown nav | 5 hrs |
| Features Page | Storage, smart tech, specs | 6 hrs |
| Partners Page | Cosentino + partners, backlinks | 2 hrs |
| Award Section | Best Kitchen of Year | 1 hr |
| Total | 27 hrs |
27 hours at $180/hr + GST — $4,860 + GST
12 — Next Steps
Ready
to Start?
Everything is delivered as a single engagement. We're ready when you are.
What Happens Next
-
1
Approve scope. We'll get started straight away.
-
2
We kick off within the week. Design and dev start immediately.
-
3
Regular progress updates. Full visibility throughout.
-
4
Any questions? james@ven.com.au